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Grand Prize – Startup Starter Kit

Brand Identity
7 Layer Studio is a branding and design agency in Maplewood. For our Mompreneur Madness package, we will create a brand identity for your new business to help you get up and running. The package includes a 1 hour kick-off and consulting session to discuss the vision and positioning of your brand as well as the logo, brand mark, and business card* design.

The project will include 2 design options for you to choose from with 2 rounds of revisions.

*Business card design does not include printing costs.

Must be redeemed by July 2019

20% discount off first promo order plus free branding strategy session focused on promotional products

Web Design & Marketing Consultation

5-page Squarespace Website Design
Website design will build on the brand identity work to provide a clean, and professional online presence. Includes:
• Website design and implementation for up to 5 pages on Squarespace. Pages typically are: Home, Services, About, Contact and a Blog or Event page. E-commerce needs will link off to the vendor store area on SOMA General Store.
• Template recommendations
• Site structure and navigation
• Guidance on site copy and photo selections (client writes copy and provides photography)
• CMS (Content Management System) training
• Basic SEO Integration
• Domain Connection Support

Websites are typically built within a 2-3 month timeframe. A timeline will be developed at our project kick off, noting points for reviews, approvals and client deliverables. 1 round of revisions is included at each approval phase.

Does not include:
• Website copywriting*
• Photography (stock or custom)*
• E-Commerce Set-Up on Squarespace*
• Squarespace Plan:
• Domain Registration (1st year can be included in some Squarespace plans, or can be registered independently)

*Site copywriting, stock photography and e-commerce set-up is available for additional cost

1-Hour Marketing Consultation
This time is yours. Dani is happy to guide you through our time and dig deeper into areas that Dani sees as priorities. Or, she’s happy to follow your lead and treat our time together as a Q&A for your pressing needs.

Makeup Makeover
Makeup application from NYC Makeup Artist, Erin Williams, founder of PETA Certified Cruelty-Free Makeup Line, Erin’s Faces.

Must be used within 6 months at Erin’s Faces location.

Hair Makeover
Hair makeover by the dream team of Katie Payne and Jenna Despotovich. Consultation, cut, color and conditioning all provided compliments of The Fringe Salon.

The Fringe Salon reserves the right to deny any service request if it is determined to be too damaging to the existing condition of the hair.

Accounting and Tax Planning
Meet with Jodi Gollin of Gollin CPA to discuss taxes and money and your new business.

Limited to one meeting up to a max of 1.5 hours. This does not include filing of any tax returns. Must redeem between May 1 – December 1, 2019.

Small Business Legal Services Package Incorporation and all state and federal filings, tax advice, and one hour of additional consultation.

Services are subject to client conflicts check.

Creative Business Modeling
You created a business because you wanted more income, more freedom, more fulfillment – now, how do you build a business that actually brings you all those things? In this half-day intensive, Kate and you will look at what’s most important to you and develop a business model that supports your needs, while powerfully serving your customers. You’ll cover offerings, pricing, schedule, and actionable strategies so you can see what your business (and life!) looks like when it all comes together.

Must be used within six months of receipt. Intensive can be conducted in-person or virtually.

Head Shot or Lifestyle Photo
A one-hour head shot or lifestyle photo shoot capturing YOU! You can choose simple head shots or we can incorporate props and show your work. For example, if you are a home organization expert, we can photograph in a home, setting up a closet, etc.

The shoot will take place in the Maplewood/South Orange, NJ area and will be approximately one hour.

The Photographer and client will determine a location that makes sense for the type of shoot desired. It could be indoors or outdoors depending on the type of shoot, and the weather.

The lucky recipient will receive anywhere from 5-15 photos to use (depending on the type of shoot she chooses).

She can use the photos for her website, social media, and marketing materials. Photo credit for professional photos is always appreciated when posting on social media.

The shoot is for the contest winner only, not for other family members or friends of the client.

Styling Consultation
Styled time, any way you want it. Four hours of fashion advice and work on your wardrobe that will end with you feeling confident, true to you, and ready to focus on what matters most, your career and your family.

Elana promises she’ll make it easy. Do you need help editing, organizing, and creating looks from what you already own in your closet? Perhaps you might want to shop for a few pieces to add to your existing wardrobe and make the most out of your current pieces. Maybe you want to just shop and create the perfect capsule wardrobe for your career and personal life. Perhaps you hate shopping and are terrified to even step foot in a store and think about picking things out…whatever it is, she will review, assess, and conquer your closet with you and she promises you’ll be excited to get dressed and look like the boss you are!

NO expiration, or fine print on how you use the time. Extra time can be purchased if needed once the four hours have been completed.

Startup Coaching
Two-time entrepreneur Deborah Engel will sit down for a one-on-one session to help you get started with start-up life. She’ll brainstorm, listen to your business goals, offer advice and connections, and help you maneuver starting your own business.

The consulting session will last 60-90 minutes and should probably come at the beginning of the process if possible. Expires on October 31, 2019.

Co-working Membership
Work and Play will provide a Flex membership to the winner. A Flex membership includes 15 hours in the shared workspace to be used over a 3 month period. Meeting room rentals and childcare are additional and not included. More information can be found at Value is $75

The Flex Membership from Work and Play must be redeemed by August 1, 2019.

Mom-Owned Business Group Membership
Work and Play will provide the winner with a membership to the Mom Owned Business Group (value $75). The networking / accountability group meets monthly and is for all types of mom-preneurs from the mom exploring a business idea to the veteran business owner, and all stages in between. Currently there are two groups running – the first Wed of the month at 9:30am and the second Thursday of the month at 9:30am.

The Mom Owned Business Group membership is valid until October 31, 2019.

Mompreneur Mentors

Kari Capone

Kimaya Salaskar

Kiahna Malloy

Donna Wharton-Fields
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